journal
Post-mortem
What we're learning running this on real food blogs, including the parts that didn't work.
POST-MORTEM
What Happens When You Update 926 Blog Posts in One Month
We updated 926 posts on a 1,500-post food blog in a single month. Google treated it as a mass change. What moved, what broke, and the safe pace.
August 25, 2026 · 4 min
POST-MORTEM
What It Actually Costs to Implement an SEO Audit
An audit is a budget question with three answers: do it yourself, hire it out, or systematise it. Here is what each one actually costs.
August 25, 2026 · 4 min
Two posts a month, done properly. We're the case study for not publishing at volume.