The audit in the drawer: Jason on The Fuel Your Legacy Show

Sam Knickerbocker had me on The Fuel Your Legacy Show (episode 376) to talk about the year that, after 26 good years in the car business, I bought a food blog with 1,500 posts on it. The part food bloggers will recognize starts around the 26 minute mark: the audit came back 34 pages long with hundreds of recommendations, the quote to fix it by hand was over $70,000, and the honest alternative was a year and a half to two years of my own life. Most bloggers I talk to put that audit in a drawer. I finished mine in three months, and the tools I built to do it are what BlogPrep is.

What we covered

• Why, after the car business, I bought a food blog, and what my daughters said when I asked them.
• The 34 page audit, the $50 a post quote, and why “over six figures” was the real number.
• The hundreds of hours it took to get one blog post right with AI, and what happened once it was right (30 posts a day, every one checked by a person).
• The PR bot that booked two podcasts in two days, and why authority is the first thing a food blog needs now.
• Dropping a long form video in a folder, going to church, and coming back to the shorts already cut and posted.

Listen on Apple Podcasts, on Spreaker, or watch the full episode above. If your own audit is sitting in a drawer, here is what it costs to put it on autopilot.