journal
Field notes
What we're learning running this on real food blogs, including the parts that didn't work.
POST-MORTEM
What Happens When You Update 926 Blog Posts in One Month
We updated 926 posts on a 1,500-post food blog in a single month. Google treated it as a mass change. What moved, what broke, and the safe pace.
August 25, 2026 · 4 min
POST-MORTEM
What It Actually Costs to Implement an SEO Audit
An audit is a budget question with three answers: do it yourself, hire it out, or systematise it. Here is what each one actually costs.
August 25, 2026 · 4 min
AI VISIBILITY
Does ChatGPT Cite Recipe Blogs?
What we found testing our own recipes across AI assistants, what seems to correlate with getting cited, and how to test your own site.
August 25, 2026 · 4 min
Two posts a month, done properly. We're the case study for not publishing at volume.